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Sports reporting in the countrywide and regional daily paper
Kaufnerová, Jana ; Halada, Jan (advisor) ; Lukšů, David (referee)
The aim of this thesis is the comparison of sport reporting in the countrywide daily Sport and regional dailies Tachovsky and Breclavsky denik. This comparison is under two ways: the first one is a content analysis of these three dailies in a time period of fourteen days, the second one involves the comparison of work of sport journalists in a countrywide daily and regional daily. A content analysis of the sport pages enabled a comparison of dailies among themselves in categories such as number and structure of units, gender of all the units, photos and newspaper's front page, dependence the unit on its time categorization, source of the units, representation of each sport, the sport level of sport represented in units, the structure of sponsors, who are connected with units and so on. This content analysis together with the other theoretical parts of thesis gives an informational background for the qualitative analysis of the variance at sport journalist work in each daily mentioned above. Research has shown that their work is different in many aspects, not only in the area of media routines, prestige, salary, membership in the departmental organizations, but in the relationship with their readers as well. Apparently working in regional journalism has its specifics and they are present at sport...
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Gambrinus liga: Football's sponsorship of Plzeňský Prazdroj
Kaufnerová, Jana ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The main theme of this bachelor thesis is a sponsorship of Gambrinus League by Pilsner Urquell or rather by one of it's trademarks, Gambrinus. The partnership between first czech football league and Gambrinus was signed in 1997, the contract was prolonged two times and now is valid until 2014. This partnership hasn't had only the advantages for Gambrinus but has experienced some ciritical phases as well, e.g. an affair of corruption in czech football in 2004. The aim of this thesis is an analysis of this sponsorship as one of the marketing strategies of Gambrinus. Basic facts for this analysis come from theoretical concepts of sponsorship and characterization of both subjects, as well as from the communication activities of Gambrinus within above the link and below the link promotional communication. A content analysis of presentation of Gambrinus League on television screens in Czech television and Nova television in seasons 2010/2011 and 2011/2012 is a part of this thesis. The aim of this content analysis was to find out the visibility of Gambrinus promotional boards and logos during the live broadcast of football league. Thesis also contents a survey among football fans and beer consumers which gives an idea about the awareness of football sponsorship of Gambrinus and opinions on this...
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Sports reporting in the countrywide and regional daily paper
Kaufnerová, Jana ; Halada, Jan (advisor) ; Lukšů, David (referee)
The aim of this thesis is the comparison of sport reporting in the countrywide daily Sport and regional dailies Tachovsky and Breclavsky denik. This comparison is under two ways: the first one is a content analysis of these three dailies in a time period of fourteen days, the second one involves the comparison of work of sport journalists in a countrywide daily and regional daily. A content analysis of the sport pages enabled a comparison of dailies among themselves in categories such as number and structure of units, gender of all the units, photos and newspaper's front page, dependence the unit on its time categorization, source of the units, representation of each sport, the sport level of sport represented in units, the structure of sponsors, who are connected with units and so on. This content analysis together with the other theoretical parts of thesis gives an informational background for the qualitative analysis of the variance at sport journalist work in each daily mentioned above. Research has shown that their work is different in many aspects, not only in the area of media routines, prestige, salary, membership in the departmental organizations, but in the relationship with their readers as well. Apparently working in regional journalism has its specifics and they are present at sport...
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Gambrinus liga: Football's sponsorship of Plzeňský Prazdroj
Kaufnerová, Jana ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The main theme of this bachelor thesis is a sponsorship of Gambrinus League by Pilsner Urquell or rather by one of it's trademarks, Gambrinus. The partnership between first czech football league and Gambrinus was signed in 1997, the contract was prolonged two times and now is valid until 2014. This partnership hasn't had only the advantages for Gambrinus but has experienced some ciritical phases as well, e.g. an affair of corruption in czech football in 2004. The aim of this thesis is an analysis of this sponsorship as one of the marketing strategies of Gambrinus. Basic facts for this analysis come from theoretical concepts of sponsorship and characterization of both subjects, as well as from the communication activities of Gambrinus within above the link and below the link promotional communication. A content analysis of presentation of Gambrinus League on television screens in Czech television and Nova television in seasons 2010/2011 and 2011/2012 is a part of this thesis. The aim of this content analysis was to find out the visibility of Gambrinus promotional boards and logos during the live broadcast of football league. Thesis also contents a survey among football fans and beer consumers which gives an idea about the awareness of football sponsorship of Gambrinus and opinions on this...
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