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The Exploration Oriented Teaching of Technical Subjects in Primary School Education
KAŠPAROVÁ, Lucie
This diploma thesis deals with the topic of research- oriented teaching of technical topics at the 1st grade of primary school. The work will be divided into two parts, while the first part will deal with the characteristics of the terms technology and technical education, the next part will focus on finding elements od research approach in FEP framework educational program, followed by a description of IBE inquiry based education and definition of terminology it is closely related to the role of pupil and teacher in IBE, which will also be elaborated in the first part of the work together with the definition of historical circumstances related to IBE. Another key topic of the first part of the work will be inquiry based education in technical education. At the end of the theoretical part, an analysis of various projects and publications that focus more on the research approach will be performed. The second part of the work will focus on the examination of specific topics of lessons for research- oriented teaching, in the form of designing six teaching topics for the integration of research- oriented teaching into regular teaching at the 1st grade of primary school. All proposals are eriched with the overall preparation of lessons, including photo documentation of their procedures and instructions.
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Marketing communication on the Internet with the focus on copywriting
Kašparová, Lucie ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This thesis aims to recommend the best communication mix and at the same time ways and content of communication for educational and similar kind of institutions. The first part of the thesis focuses on influence of the Internet on marketing and investigates options of communication tools which the institutions can choose from. The second part of the thesis covers a copywriting topic which means ways how to work with communication content. The next part focuses on real example of educational institution and its way of looking for the best communication mix with examples of issues which can occur in the real praxis. At the end the thesis summarizes important steps which together create instructions how to accomplish the best communication mix on the internet for educational institutions.
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The project of the e-shop development
Kašparová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The topic of this bachelor's thesis is an e-shop development. The e shop foundation is described in the first part. There are discussed legal matters, websites, and the relationship with customers according to the law, distribution of goods and the payment options. In the next part there are described the ways of promotion on the internet. The third part deals with the project of the development of the e shop Tonermag.cz. There are described the steps which led to its development and also the ways of its promotion. The goal of this thesis is to sum up the steps which lead to the e shop development and to formulate the instructions how to do it.
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