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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing communication of the selected company providing the service
 Jirešová, Aneta ; Vymětalová, Radka (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
Detailed record
Distribuce a propagace nového produktu vybrané firmy
 Jirešová, Aneta
The subject of the bachelor thesis “Distribution and promotion of a new product of selected company” is the company Radislav Jireš, which deals with the custom production of furniture. The owner of the company also appears under the name Truhlářství U Břízek. The aim of this bachelor thesis is to design efficient distribution and promotion of new product of selected company. Truhlářství U Břízek want to offer its new product – children´s kitchen for playing. The first part of the thesis is focused on literary research, in the second part is the theoretical knowledge applied to practise. First, the analysis of the company and the selected product is carried out and then the proposal for efficient distribution and promotion of the product is elaborated. Costing is also included.
Detailed record
Marketing communication of the selected company providing the service
 Jirešová, Aneta ; Vymětalová, Radka (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
Detailed record

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