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National Repository of Grey Literature

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Návrh a realizace marketingového plánu pro vybrané ubytovací zařízení v digitálním prostředí Jančík, Vojtěch The first part deals with literature review in order to define basic concepts. After that, the current state of selected accommodation facility is analyzed and followed by questionnaire survey. Next part contains the design of specific digital environment channels along with new web presentation mockup, reservation and information portals, Facebook social networking and analytics tools including paid advertising. Each proposed solution was then evaluated in the final discussion. Detailed record

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