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Product Marketing Strategy
Jančová, Kateřina ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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Financial and administrative aspects of the support and taxation of solar energy
Jančová, Kateřina ; Boháč, Radim (advisor) ; Kohajda, Michael (referee)
This thesis examines with subsidies and taxes related to renewable energy generation, solar energy generation in particular. I have chosen this topic for its relevance to current situation and ongoing attention it enjoys from the media. The work comprises of five sections. In the first section, I focus on original renewable energy legislation that was in effect till year 2012. Here I discuss both Czech and European legislation with emphasis on the Czech system of subsidies based on the the Act No. 180/2005 Col. In the second part, I deal with solar generation boom during 2009 a 2010. I describe both causes of the solar boom and legislation adopted to lessen its negative effects. Specifically, I discuss the levy on solar generation, which has caused widespread debate and protests from the owners of the solar generation installations. Moreover, I discuss the reversals of the income tax examptions related to renewable electricity generation. The third part deals with finding of the Constitutional Court of the Czech Republic that reflects constitutional complaint of certain group of senators. This complaint postulated that aforementioned levy and reversal of the income tax exemption are unconstitutional, for they, according to those submitting the complaint, had retroactive effect and thus violated...
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Development of Volunteering in Publick Administration
JANČOVÁ, Kateřina
Volunteering, or helping others willingly with no expectation of reward, is used in many sectors of our society, but it is rarely found in the public administration and government sectors. The "Volunteering in Public Administration" project was intended to encourage the use of volunteering in this area. The idea of this project was to enrich the work of employees in various institutions while helping them gain new knowledge and experience which they can use when working with their clients.
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Financial and administrative aspects of the support and taxation of solar energy
Jančová, Kateřina ; Boháč, Radim (advisor) ; Kohajda, Michael (referee)
This thesis examines with subsidies and taxes related to renewable energy generation, solar energy generation in particular. I have chosen this topic for its relevance to current situation and ongoing attention it enjoys from the media. The work comprises of five sections. In the first section, I focus on original renewable energy legislation that was in effect till year 2012. Here I discuss both Czech and European legislation with emphasis on the Czech system of subsidies based on the the Act No. 180/2005 Col. In the second part, I deal with solar generation boom during 2009 a 2010. I describe both causes of the solar boom and legislation adopted to lessen its negative effects. Specifically, I discuss the levy on solar generation, which has caused widespread debate and protests from the owners of the solar generation installations. Moreover, I discuss the reversals of the income tax examptions related to renewable electricity generation. The third part deals with finding of the Constitutional Court of the Czech Republic that reflects constitutional complaint of certain group of senators. This complaint postulated that aforementioned levy and reversal of the income tax exemption are unconstitutional, for they, according to those submitting the complaint, had retroactive effect and thus violated...
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
|
|
|
Product Marketing Strategy
Jančová, Kateřina ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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