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Význam veľtrhov cestovného ruchu pre generáciu Y
 Jánošová, Vanda
The customer behaviour and customer preferences towards the various marketing communication tools in the tourism sector are changing. Generation Y is one of the groups most capable of influencing the today’s market trends. The characteristics of trade fairs as a communication medium are explained and determined as relevant or irrelevant for the generation Y. At the conclusion of the practical part, the questionnaire is interpreted and possible solutions for tourism organizations, why to target their marketing communication on the generation Y, and how to possibly attract them with their marketing communication and the exhibition as a part of it, are suggested and economically evaluated.
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1 Janošová, Veronika
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