Home > Search Results: Ing. Jaroslav Řeháček.
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Design of Communication Strategy of a Company
 Pečínka, Petr ; Ing. Jaroslav Řeháček. (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on a proposal of communication strategies of LETOVICKÉ STROJÍRNY, s. r. o. The first part explains a theoretical knowledge of the marketing mix and communication mix. Introduction of the second part analyzes the current state of the company and the end of the final part deals with a proposal of communication strategies improvement.
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Design of Communication Strategy of a Company
 Pečínka, Petr ; Ing. Jaroslav Řeháček. (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on a proposal of communication strategies of LETOVICKÉ STROJÍRNY, s. r. o. The first part explains a theoretical knowledge of the marketing mix and communication mix. Introduction of the second part analyzes the current state of the company and the end of the final part deals with a proposal of communication strategies improvement.
Detailed record

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