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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Analýza druhů biopotravin ve specializovaných prodejnách "Zdravé výživy" v Olomouckém kraji
 Illíková, Markéta
The bachelor thesis analyses the types of organic food available in specialised food chain Healthy Eating in the Olomouc region. The theoretical part discusses the concept of organic food and ecological farming. The analysis of the Czech organic food market is carried out. Including a comparison of the prices of organic and conventional foods. The practical part stuies the sales of organic food in specialised health food stores in the Olomouc region with the help of quantitative data gathered through two questionnaires. The aim of the first questionnaire, addressed to the owners / managers of specialised organic food stores is to find out what types of food are represented in the stores, what types of organic food are the most popular and what tactics they use to facilitate the sales of organic food. The aim of the second questionnaire, targeting the consumers of organic food is to determine the frequency of organic food purchases, the reasons driving the decision to buy organic food and the types of organic food which are most often purchased.
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Posouzení ekonomické výkonnosti podniku ve vztahu k jeho lokalizaci
 Illíková, Markéta
The Diploma thesis deals with the assessment of economic performance of the company in relation to its localization. The main objective of the thesis is to evaluate the effect of localization and influence of regional conditions on the economic performance and the position of the medium-sized company. The theoretical part is focused on concepts related to the region, regional politics and describes the most commonly used methods for strategic and financial analysis. The practical part is comprised of a strategic environmental analysis and a financial analysis including an intercompany comparison with competing firms. Finally, the evaluation of internal and external environment aims to formulate proposals to enhance and improve the financial position of the company in the region.
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Vnitropodniková komunikace ve vybrané firmě
 Illíková, Markéta
The Bachelor thesis deals with internal communication in the selected company, particularly in Pekařství Illík, spol. s r.o. The main objective of the thesis is to evaluate the effectiveness of internal communication in the company, in the framework of company management and among employees. The theoretical part is focused on basic terms and concepts related to internal communication in the company which is currently the most discussed topic. The practical part overviews characteristics of the company and its actual communication strategy, including types of conflict situations. Finally, the questionnaire aims to analyse the information, satisfaction and communication connection of employees across the enterprise. Its results helped to improve the effectiveness of internal communication.
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