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Marketing Situational Analysis of the BK Lions Jindřichův Hradec
 Hron, Patrik ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
The aim of this bachelor thesis is to carry out an analysis of each part of marketing mix and the environment in which the BK Lions Jindřichův Hradec basketball club is situated. Suitable and applicable recommendations are suggested to make the marketing mix more effective based on analysis of marketing situation. The first part is focused on describing the marketing mix and marketing situational analysis at a theoretical level. The practical part describes particular marketing tools which are used by the club, with subsequent marketing situational analysis being carried out. The last chapter summarizes the findings and states recommendations to optimize the marketing mix of the club and its marketing strategy.
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1 HRON, Pavel
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