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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Employer branding in Building Industry
 Hralová, Lenka ; Bušina, Filip (advisor) ; Havlíček, Karel (referee)
The Master's Thesis is focused on a modern trend in human resource management, employer branding, analysed as a general image of a company as employer, its working conditions and a preference of this company as a stable employer. The main goal is to review the range and relevance of employer branding within Czech building industry based on existing company and comparison with its competition. The first part describes theoretical definitions of employer branding and its instruments. The second part presents the empirical research done in Metrostav a.s., comparison with its competition and a questionnaire between civil engineering students and construction apprentices that was focused on their expectations of future employment in the building industry. In the end of the thesis the research is evaluated and the improvements that would lead to empowerment of employer brand are suggested.
Detailed record
The Analysis of recruitment and employee selection
 Hralová, Lenka ; Stříteský, Marek (advisor) ; Kacrová, Michaela (referee)
The main goal of this Bachelor thesis is to analyse the processes of recruitment and employee selection in Equa bank a.s., identify their strengths and weaknesses and suggest possible optimization. The first part of the thesis describes theoretical principles, methods and characteristic of recruitment and employee selection. The second part examines through observation, interviews with employees of the human resources department and analysis of internal documents how these processes are carried out in this particular company. In the end of the thesis the processes are evaluated and the improvements that would lead to optimization and higher effectiveness are suggested.
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