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Comparison of the concept of smart cities in the Czech Republic and German speaking countries in the context of electronic public administration
HRABÁKOVÁ, Anna
The aim of the diploma thesis was to present the potential of the Smart city concept. The implementation of projects in the Czech Republic, the Federal Republic of Germany, Austria, and Switzerland was compared. At the same time, everything is compared from the point of view of electronic public administration. The first part of the thesis focuses on the course of digitization in each country and the implementation of the Smart city concept. Theoretical knowledges are complemented by interviews with representatives of municipalities who are responsible for implementing the concept in their city. In the practical part, in connection with the fulfilment of the set goals, research is carried out in the form of a survey in the town of Písek.
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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Bilingualism at the czech-bavarian border
HRABÁKOVÁ, Anna
The aim of the bachelor thesis was to find bilingual people (Czech-German) living in Czech-Bavarian border region. Afterwards, interviews were recorded with the respondents and transformed into the form of artistic text. The thesis was focused on people born after 1989, and thus it is touching on the phenomenon of again completely penetrable Czech-German border and natural migration in defined region. The thesis used analytical-empirical methods.
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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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