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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Media image constucted by traditional and new media: Comparative analysis of the media representation on the example of the 2018 presidential elections
 Houdková, Eliška ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
With the beginning of the Internet era a lot of the traditional media characteristics along with the classic media theories changed. The foundations of this diploma thesis are built on the question whether the traditional media and the new media are constructing different media images. The topic is further analyzed in the chapters about the construction of reality, media convergence, agenda-setting theory or social network. The analytical parts studied the main sources - television and social network - on the example of the Czech presidential election in 2018. After the data were gathered there were stated thirteen topic clusters and each unit of the collected data was categorized into those. There was also categorization on sources and the amount of representation of every candidate. After analyzing these data a comparison was made and after that a conclusion whether there are any differences between traditional and new media.
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The influence of YouTube on users
 Houdková, Eliška ; Truhlář, Filip (advisor) ; Čupak, Daniel (referee)
This bachelor thesis examines the impact YouTube has on its viewers. The goal of this thesis is to determine, what kind of video content has the most emotional influence on the viewers. Firstly, the data for the analysis was taken from the comment section of selected videos, secondly the sentiment analysis was executed. This determined the emotional subtext of said comments. The theoretical part of this thesis defines YouTube in contrast to other social networks, describes general types of YouTube channels and sums up basic psychological knowledge related to media psychology. Results of this thesis can be used by YouTube content creators, who want to improve their content. The analysis can be used to further examine behaviour of social network users as well.
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See also: similar author names
1 HOUDKOVÁ, Ester
2 HOUDKOVÁ, Eva
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