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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Transformation of printed media into digital
 Herciková, Veronika ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
This study´s aim is to describe and evaluate the conversion of commercial strategy based on company Burda Praha. The basic element of the whole change process is transformation from printed magazine to digital version. This element is followed also with development of other activities which are inseparable parts of strategies that company Burda 360 uses. Based on given data the study has characterized and interpreted evolution of different forms of communication. The results obtained, we found that publishers were forced to maintain a competitive position to adapt to technological developments and changing market conditions. The main finding is that the whole process is very complex and it is impossible to concentrate on its individual parts.
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2 Hercíková, Vladimíra
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