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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Brand product as a symbol of young participants
 Hejmalíčková, Veronika ; Novotná, Eliška (advisor) ; Marková, Agáta (referee)
This thesis is focused on perception of product brands by the younger generation. In theoretical part there are described expert facts which are related with topic of the thesis and they are necessary for understanding of research part. There are more developed concepts such as: social status, social identity of a young actor, the younger generation and its shopping behavior and also product brand. Research part deals with concrete young collective, through which tries to achieve two goals. The first goal is to find out if the brand fills the brand elements for pupils of primary school and the second one is to find out if wearing Nike shoes is status sign of the pupils. The results of this thesis could be benefit for marketing departments of fashion companies.
Detailed record
Social Deviance in small Social Group
 Hejmalíčková, Veronika ; Novotná, Eliška (advisor) ; Havlová, Lenka (referee)
This thesis is focused on the issue of occurrence of social deviations in a small social group. The methodical part deals with characteristics of the social group, social norms, social deviations and selected forms of deviant behavior. The research is devoted to observing of deviations in the social group. In this part, there is characterized research method, description, environment, analysis of the group and findings of deviations. The result of the thesis is recommendation for the management of the group in order to improve the atmosphere and increase the work efficiency.
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