National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Online Marketing of Cultural Organizations: Online Marketing Strategy for Divadlo v Řeznické Theatre
Havlíčková, Olga ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The aim of this master's thesis is to examine the options and advantages of using online marketing by cultural organisations, especially theatres. The introductory part of this thesis explains essential terms related to online marketing and specifics of internet media. It also gives an overview of internet marketing tools, which can be effectively used in communication of cultural organizations. A second part of the thesis is focused on developing online marketing strategy for the Divadlo v Řeznické Theatre. The strategy is based on information obtained from a research carried out by the author of this thesis. The research includes a situation analysis, benchmarking, interview with marketing manager of Divadlo v Řeznické and a survey research made among the theatre visitors.
Evaluation and proposal for conversion of Benešov city in terms of urban development, economy and aesthetics of space
Havlíčková, Olga ; Šulcová, Irena (advisor) ; Kouba, Vojtěch (referee)
This bachelor thesis entitled "Evaluation and proposal for conversion of Benešov city in terms of urban development, economy and aesthetics of space", deals with the urban planning issue and it's impact on cultural and aesthetic values of urban space. There are also mentioned the economic aspects of urban culture. The second part of the thesis is conceived as a case study. It's aim is to present the main urbanistic problems of Benešov. It also gives an overview of cultural and aesthetic values and atractivities of Benešov. The research realized among the local residents helps to describe the main aesthetic issues of the city and is also essential for proposing the solutions.

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