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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Company Expansion on the Eastern Markets
 Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
Detailed record
Company Expansion on the Eastern Markets
 Kargerová, Hana ; Hanousek, Vladimír (referee) ; Koráb, Vojtěch (advisor)
This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.
Detailed record

See also: similar author names
1 Hanousek, Václav
2 Hanousek, Vít
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