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National Repository of Grey Literature

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Nástroje marketingového mixu ve vybrané organizaci se zaměřením na produkt Prynkeová, Jana Bc. ; Nesnídalová, Jitka (advisor) ; Hakl, Jiří (referee) Diplomová práce se zabývá realizací marketingového mixu v malé firmě. Teoretická část představuje stručný úvod do problematiky tvorby marketingového mixu. V praktické části jsou analyzovány jednotlivé součásti marketingového mixu, tak jak jsou uplatňovány ve zvolené firmě, přičemž nejobsáhlejší kapitola je věnována analýze produktu. Poslední kapitola je věnována zhodnocení a návrhům na zlepšení jednotlivých prvků marketingového mixu používaných ve vybrané organizaci. Detailed record

See also: similar author names
2	HAKL, Jakub
2	Hakl, Jakub
1	Hakl, Jan
4	Hakl, Jaroslav

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