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Business plan implementation for the web-based company
Česák, Jakub ; Hartman, Ladislav (advisor) ; Guryča, Nikola (referee)
The aim of this thesis is to assess the gaps in theoretical planning to implement a business plan. Analysis carried out on a real project of iStavitel Ltd. by comparing the status of the project after the first year of its historic run to the business plan. A sub-goal is to suggest the development of the company, after unfulfilled potential of the original business plan. The work also contains some less common methods used in internet marketing.
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Business plan - Yacht, s.r.o., publisher of free time branch magazines
Guryča, Nikola ; Vojík, Vladimír (advisor) ; Mejdrech, Vlastimil (referee)
Thesis is separeted into two parts - theoretical and practical. Principal goals of a small publishing company business plan is to offer general overview of the company market position and to specify the market position of it's magazines. For this purpose was used SWOT, SLEPT and Porters five forces analysis and BCG matrix. Plan includes also business intents for firm's future expansion. The idea organising wine trade fairs seams profitable and could be another company's activity.
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Finanční analýza společnosti Plzeňský Prazdroj, a.s.
Guryča, Nikola ; Kršková, Martina (advisor) ; Tyll, Ladislav (referee)
Práce pomocí finanční analýzy hodnotí majetkovou a finanční situaci Plzeňského Prazdroje, a.s. za fiskální období let 2003 až 2007. Popisuje jeho silné i slabé stránky. Pro hodnocení využívám jak absolutních ukazatelů, bilančních pravidel tak i poměrových ukazatelů, ukazatele čistého pracovního kapitálu, ukazatele EVA, Altmanovu analýzu, Index IN 99, Du Pontova rozkladu ROE, Rychlý test Kralicek i mezipodnikové srovnávání.
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