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National Repository of Grey Literature

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Structure and application of guerilla marketing in practise Ertelt, Marek ; Černá, Jitka (advisor) ; Tošnar, Petr (referee) Dissertation "Structure and application of guerilla marketing in practise" is concerned with detailed analysis of different types of guerilla marketing. It finds recommendation for an application of each type in dependence on the type of company. It uses a lot of real examples for this purpose. This dissertation also offers modern rules for creating efficient and succesfull guerilla campain. It is also concerned with the guerilla marketing legislation. Detailed record

Finanční analýza podniku Unilever ČR, spol. s r. o. Ertelt, Marek ; Lodr, Jakub (advisor) ; Tyll, Ladislav (referee) Práce řeší finanční situaci Unilever ČR, spol. s r.o., obsahuje vertikální a horizontální analýzy, finanční ukazatele (rentability, aktivity, likvidity, zadluženosti), zlatá pravidla financování, DuPonta, index IN01, Quick test a porovnává společnost s potravinářským průmyslem. Nakonec se snažím vyhodnotit současné postavení a prognózy na budoucnost této společnosti. Detailed record

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