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Evaluation of the Financial Situation of the Selected Company and Proposals to its Improvement
Eclerová, Aneta ; Halenková, Karla (referee) ; Zemánková, Lenka (advisor)
This master´s thesis is devoted to evaluating the financial situation of the company Sklárny Moravia, a.s. using selected indicators of financial analysis. The first part deals with the problems of the theory of financial analysis, its objectives, methods and formulas, which are the basis for processing the second part of the thesis. The practical part includes a financial analysis of the selected company and its evaluation. In the last section provides suggestions to improve the situation of the company based on financial analysis.
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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Evaluation of the Financial Situation of the Selected Company and Proposals to its Improvement
Eclerová, Aneta ; Halenková, Karla (referee) ; Zemánková, Lenka (advisor)
This master´s thesis is devoted to evaluating the financial situation of the company Sklárny Moravia, a.s. using selected indicators of financial analysis. The first part deals with the problems of the theory of financial analysis, its objectives, methods and formulas, which are the basis for processing the second part of the thesis. The practical part includes a financial analysis of the selected company and its evaluation. In the last section provides suggestions to improve the situation of the company based on financial analysis.
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