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Comparative analysis of News Broadcasting on Czech Television and TV Nova during the fire in Bohemian Switzerland
Dumbrovská, Zuzana ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The thesis focuses on the comparison of noon and evening news spots in Czech Television and TV Nova. The aim is to find out how much broadcasting time is devoted to the fire in Bohemian Switzerland, which is considered to be one of the largest and worst fires in the Czech Republic. We examine the period from the outbreak of the fire for approximately a week, when the situation is still on going (more precisely 24.7. - 31.7.2022). We analyze the following sessions: Události and Televizní noviny, Zprávy ve 12 and Polední Televizní noviny. We will use a quantitative analysis to provide clear, accurate and verifiable results. In addition to numerical analysis, we will also focus on the order of individual news items in the broadcast and compare events in Bohemian Switzerland with other events that have occurred in Czech Republic and around the world. The aim is to determine whether the media is subject to campaignibility, which means that media favors a particular issue over others, regardless of their actual importance. The results of this thesis could be used for further analyses in the future, which could include a larger research period and more media types.

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