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National Repository of Grey Literature

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Inflation Growth Relation Drudiková, Dita ; Klosová, Anna (advisor) ; Jackson, Ian (referee) abstract Detailed record

Porovnání konceptů CSR vybraných firem Drudiková, Dita ; Průša, Přemysl (advisor) ; Postler, Milan (referee) Corporate social responsibility (Společenská odpovědnost firem) není v České republice zatím příliš známý pojem, a proto jsem se mu ve své bakalářské práci rozhodla věnovat. Cílem této bakálářské práce je posoudit znalost společensky odpovědného chování firem a také zjistit jaký vliv má tento koncept při výběru produktu či značky. Konkrétně jsem se zaměřila na CSR chování vybraných maloobchodních řetězců s potravinami. Podle výsledků dotazníkového šetření jsem vybrala dva maloobchodní řetězce a na základě zhodnocení informací publikovaných na webových stránkách těchto společností, jsem posoudila jejich společenskou odpovědnost. Detailed record

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