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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market
Dobiašová, Terézia ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...
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EU sanctions against Austria in 2000 in the context of the position of Austria in the European Union. Application of the constructivist theory on the case
Dobiašová, Terézia ; Jeřábek, Martin (advisor) ; Moravcová, Dagmar (referee)
diplomové práce v anglickém jazyce: EU sanctions against Austria in 2000 in the context of the position of Austria in the European Union. Application of constructivist theory on the case The Master thesis EU sanctions against Austria in 2000 in the context of the position of Austria in the European Union. Application of constructivist theory on the case tried to analyse the Austrian case from the constructivist perspective. The thesis attempted to verify the hypothesis that the Member States of the European Union wrongly assessed the impact of Haider's FPÖ on the Austrian democratic development and the European Union itself, claiming that the participation of the FPÖ in the Austrian federal government was jeopardizing its democratic values. In fact there was no evidence for this allegation despite the nature of the FPÖ which was confirmed as being far-right in some aspects (for instance its xenophobia). It has been shown that the participation of the FPÖ in the Austrian government (rather than its isolation, which might have led to even bigger support) was in a certain way a guarantee that democracy and the common values of the European Union would be upheld. Furthermore the thesis tried to answer the question whether the inclusion of the FPÖ in the governmental coalition had posed a real danger...
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