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Optimization in advertisement allocation
 Do Chi, Linh ; Sekničková, Jana (advisor) ; Skočdopolová, Veronika (referee)
This thesis focuses on the optimization in advertisement allocation. The main aim of the bachelor's thesis is to propose a strategy, how to allocate an advertising for Penny Company s. r. o. that will maximize overall affinity by using quantitative methods. The thesis is divided into theoretical and practical parts. There are some indicators that specify measuring impact of advertising campaign and some basic types of media introduced to readers in the preliminary of theoretical section. Furthermore there are described basic concepts related to the linear programming together with methods and the ways of enrollment into system MPL for Windows which is later delivered itself as a troubleshooting. In the practical section there are two assignments of scheduling advertising which are solved by using MPL for Windows. In the end the results will be interpreted and verified.
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