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Change Blindness and Choice Blindness
Denemarková, Martina ; Vranka, Marek (advisor) ; Uhlář, Pavel (referee)
Change blindness and choice blindness are phenomena, research on which is not only interesting, but also essential for better understanding of attention, formation of internal representations, decision making processes, formation and stability of preferences. The thesis introduces change blindness and choice blindness in theoretical relations, briefly submits crosscut of research studies of these phenomena and factors affecting them. In relationship to the literature review part, this thesis also contains a proposal of empirical study investigating the influence of demand characteristics on choice blindness in context of consumer preferences. Keywords: Change blindness Choice blindness Preferences Internal representations Decision making
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Boudary Extension and Scene Memory in Panorama
Denemarková, Martina ; Lukavský, Jiří (advisor) ; Vranka, Marek (referee)
This thesis follows up a cognitive psychological phenomenon, called boundary extension. This effect describes a situation, when we remember parts of a scene during scene perception, which could be located outside of the frame, but we actually did not see it. The literary review part offers up summary of fundamental findings of approximately thirty years of research of this phenomenon. The research part submits an experiment examining a boundary extension in panoramic photographs with respect to an effect of multiple factors, a sequence length (nine and thirteen frames), a type of sequence (indoor and outdoor), a target picture size (normal, close-up, wide-angle). This experiment is the first larger study of boundary extension in Czech population and the examined effect of factors was not experimentally verified in previous studies. Keywords Boundary extension, panoramic photographs, sequence length, type of sequence, target picture size
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Change Blindness and Choice Blindness
Denemarková, Martina ; Vranka, Marek (advisor) ; Uhlář, Pavel (referee)
Change blindness and choice blindness are phenomena, research on which is not only interesting, but also essential for better understanding of attention, formation of internal representations, decision making processes, formation and stability of preferences. The thesis introduces change blindness and choice blindness in theoretical relations, briefly submits crosscut of research studies of these phenomena and factors affecting them. In relationship to the literature review part, this thesis also contains a proposal of empirical study investigating the influence of demand characteristics on choice blindness in context of consumer preferences. Keywords: Change blindness Choice blindness Preferences Internal representations Decision making
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