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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Business Plan of Czech-Italian Publishing Children's Books
 Ivanová, Klára ; Syrovátka, Oldřich (advisor) ; De Tommaso, Valeria (referee)
The scope of this work is to realize a good business plan of a Czech-Italian publishing house of a children's book that could demonstrate the success and viability of the project. In the theoretical base, the structure of a business plan and the content of its single parts will be analyzed. In the practical application, the specifics of a publishing business and book market will be described. Afterwards a concrete business plan including in particular the analysis of company environment, marketing plan, implementation plan and financial plan will be created. In the end the risks will be evaluated.
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