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Sales promotion focused on consumers in a selected retail unit
DAVIDOVÁ, Monika
This thesis is focusing on the sales promotion at a selected retail unit. The theoretical part of this work focuses on history of trade, its diversification, functions and specifics. The following chapter describes marketing communications and is split into 5 different categories advertisement, personal selling, sales promotion, public relations and direct marketing. The literary recherche concludes with a chapter about marketing research, which is focused on methods used in practical part of the work. The purpose of this thesis is to evaluate sales promotion focused on consumers in a selected retail unit and to bring proposals for development of sales promotion. For the purposes of the work, Penny Market in Veseli nad Luznici have been chosen, where surveys and one-on-one in-depth interview with the manager of the store have been carried out. Based on the results from processing collected data, recommendations to improve development in the selected store are proposed.
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Options and application of language animation in interpreters' practice
Davidová, Monika ; Klein, Silke (referee) ; Svoboda, Tomáš (advisor)
The main objective of this thesis is to enquire and describe the problem of language animation and to ascertain whether it is possible to describe it as a specific mode of interpreter's practise. The Analysis of options and application of language animation is based on the assumption that the interpreter is an expert in intercultural communication and also that language animation is one of the methods to develop intercultural communication. Our next assumption is that an effective intercultural communicatin is one of the basic conditions to survive in the world of the present day. The thesis results in definitions and proves of a number of statements about the signification of application of language animation in interpreter's practise in order to obtain an option to develop intercultural competence of participants in intercultural groups.
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Legal Aspects of Flaw-related Responsibility
DAVIDOVÁ, Monika
This thesis performs the analysis of components created from legal aspects of flaw-related responsibility according to the new civil code of law, that came into full effect in 2014. In the theoretical part the idea of flaw-related responsibility is explained as well as how to differentiate the flaws, when the responsibility turns into an obligation, how to use these rights and how to solve the situations that had arisen from the incident. The contribution of this work is familiarization with the new civil code of law and analysis of it in relations between legal entities. The aim of this thesis is to point at the knowledge that public has about the flaw-related responsibility. This is achieved in the practical part which is focused on questionnaire survey amongst public of South Bohemia.
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The analysis of marriage and divorce rates in the Czech Republic in confrontation with Greece
Davidová, Monika ; Šimpach, Ondřej (advisor) ; Antovová, Michaela (referee)
Bachelor thesis follows up demographic development of marriage and divorce rates in Czech Republic and Greece during 1992-2012. The main diference is the religion. Greece is high-believer country. In the first chapter are defined basic terms and formulas which are used in analysis of results. The second chapter is about methodics. This part talks about the decomposition of time series and trend functions. In the third chapter are evaluated models. Analytical chapter shows reasons why values have this results. Next point is the comparing of crude rates, total divorce rate or proportions of children born outside marriage. Last subchapter is the forecasts of future development based on modeling trends and exponential smoothing. Bachelor thesis is creating summary view of development in marriage and divorce rates in Czech Republic and Greece.
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