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Analysis of factors that predict crowdfunding campaign to be successful / unsuccessful
Dang Dinh, Tu ; Svobodová, Ivana (advisor) ; Andera, Michal (referee)
This bachelor thesis deals with the way of financing projects using the online money raising - crowdfunding. This is a modern method of financing, which in the Czech Republic has been experiencing great prosperity in recent years. In this work there is an explanation of the concept of crowdfunding, description of crowdfunding models, its history and possible causes. In order to raise money by using crowdfunding, it is necessary to create the right crowdfunding campaign. The practical part of thesis is about analyzing 4 crowdfunding campaigns using questions that has been answered by campaigns authors. Based on their answers and their experience with this type of financing, there are factors that predict crowdfunding campaign to be successful / unsuccessful.

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