National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Innovation and business competitiveness
Chytilová, Petra ; Kislingerová, Eva (advisor) ; Pelc, Zdeněk (referee)
This thesis deals with issues related to innovation in the Czech company and their influence on their competitiveness. The aim of the work in the first part is the definition of terms: innovation, competitiveness and demand and their relationships. Attention is paid to the impacts of global competitive and turbulent world and the competitiveness of Czech companies. They show the expected basic trends of the world. The second part describes Czech industrial company (GZ Digital Media, Inc.) and its trends over the past year. It analyzes the development of the basic indicators (profitability, liquidity and business activity) and quantifies the prediction possibilities of bankrupt (Altman index, IN 05). Finally there are definitions of factors of the current success of the business, including its persistent and intense innovation and strong influence of leading figures in business management.
Modern communication and social networks during working hours
Chytilová, Petra ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This work deals with the use of modern communication and social networks in Czech companies - wheather the modern networks improve the efficiency of workers. And than there is a comparison of Czech companies with foreign companies in the networking opportunities for business and marketing purposes. I set out two hypotheses: hypothesis 1: The effectiveness of employee labor increases with the use of communication and social networks during working hours and hypothesis 2: In contrast to foreign companies in the Czech Republic do not support the use of communication and social networks for marketing and other business purposes. To determine the situation on the Czech market, I have used the questionnaire, whose outputs are first analyzed and then compared with researches on similar or identical topics. The conclusion is that the usage of modern communication and social networks in Czech companies is underused and poor in contrast with foreign firms.

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4 Chytilová, Pavlína
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