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Using social networks to support business
Zahradník, Jan ; Chudán, David (advisor) ; Machek, Ondřej (referee)
The aim of this bachelor thesis is to analyze and decide whether the social webs are an appropriate place for company and their products presentation. On the basis of criteria chosen to decide which networks are in the Czech environment the most suitable and what promotion tools they offer. The thesis is divided into the theoretical part, in which I consider technical terminology and describe the development of means for gathering people on the Internet till the today's look. A chapter follows that considers the most widespread websites in the Czech Republic, stressing especially Facebook, on which I illustrate the platform for application development. In the practical part I illustrate the promotion options of a company on Facebook through an actual marketing, I consider the aim differences, costs connected with the campaign running, and then I evaluate whether the campaign is successful, and I add proposals for improvement. Another theme is the possibility of using Facebook API and the FBML language by creating an application of the Facebook platform and its use by marketing. The work also consists of a public survey, which shows which social networks people leave and which they go to, reactions of the users for advertisements on social networks and their relationship to the applications running on social networks. The contribution of this work is to show opportunities that using social networks in company presentation offers.
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Commercialy Successful Text Creation for Websites
Tomčík, Martin ; Chudán, David (advisor) ; Sklenák, Vilém (referee)
The main aim of this bachelor thesis is to create a comprehensive web copywriting guide (writing promotional text for web page). The thesis is mainly based on my own experiences, which I gathered as copywriter. However some information is also based on selected publications and articles. The target group of my thesis are junior copywriters, marketing consultants and any other person responsible for website content creation. This document is structured in the same way as a typical web copywriting process. It can be used as a "guide" for website text writing. By the way, another aim of my thesis was to show one of many possible procedures, generally used by copywriters. In the first part, I deal with interpretation of website text. In addition to specific knowledge I also describe how these findings affect web copywriting. Next chapter is devoted to content analysis alias methods that help copywriters to get the right data for their work. The third part of the thesis describe basic rules of web copywriting, crucial for creation of effective promotional texts. As in the previous chapter, these rules and procedures are enriched by findings from my own work experience. Penultimate part of the thesis summarizes, how to test the effectiveness of website texts. In the last (practical) chapter I deal with application of theoretical knowledge to web copywriting implementation for a selected web page. I consider this structure to be the best one, because of practical benefits it provides to common readers. There is also a possibility of further segmentation such as plain set of methodological rules or spotlight on the role of promotional text in website lifecycle. Selected parts of my bachelor thesis are accompanied by demonstration examples. Some of them can be found on real company websites. Others were created by me for this purpose so that all the rules (procedures) become obvious at first sight.
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analysis of social networks on the Internet
Honzík, Martin ; Chudán, David (advisor) ; Sklenák, Vilém (referee)
This Bachelor Thesis discusses the social networks on the Internet. The aim of my thesis is to define the notion social network, to describe the historical development of the biggest Czech and foreign social networks, and to analyze the functions and dangers of these networks. The thesis includes the analysis of the ways of promoting things on social networks, creation of a propagating webpage by the means of FBML language, and a general view of various statistics and tendencies starting up in this sphere. The last part of the thesis contains a short author's thought about the future of these networks. The aims of this bachelor thesis were achieved through the research of particular social networks, by the usage of their applications, by the study of the online or printed sources, and last but not least through the survey of general public. The contribution of this thesis is the complex overview of the social networks, and the warning of readers on the dangers connected with using the social networks. Another contribution is the information on how to use the social networks for promoting things, a practical demonstration of FBML language, and the overview of the visit rate of particular social networks.
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Content and structure of web documents and options of their efficient indexing and searching
Hlobil, Lukáš ; Pinkas, Otakar (advisor) ; Chudán, David (referee)
Bachelor work focuses on internet browsers. It deals with their historical evolution, examines their technologies, compares nad tests them. It also focuses on different rendering modes of web sites. Further it describes procedures of writing web sites, so that that the output is very similar in all major web browsers and the also standards-compliant. The goal is to show some inadequacies of modern web browsers, which offer multiple modes of rendering websites in order to maintain back compatibilty with older web sites. This text shows, how to recognise rendering modes and also how to overcome their differences. Procedures are shown on examples and also on example web presentation. This paper also tests JavaScript speed in different browsers. Several JavaScript tests were written for this purpose. Also several reasons for correct writing of HTML and CSS marks are mentioned.
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Using microformats in internet magazine development
Pospíšil, Jan ; Chudán, David (advisor) ; Nemrava, Jan (referee)
The aim of this work is to provide a look in a problem of semantics on the web, to implement the chosen semantic components (microformats and HTML 5) to the new version of internet magazine mobilenet.cz development and to make a research of microformats utilization by the competitive magazines and open source content management systems. This work shows the practical view in the microformats implementation into the system of the internet magazine, describes the implementation problems as well as their solutions. It also shows a review of real world usages and benefits, which these technologies provides. The utilization research also brings a look in the actual situation and the way of utilization on the Czech internet and provides valuable perspective of possible competitive advantages for the magazine too. It is also researched which solutions provide the open source content management systems. The work is divided into four chapters. First theoretic chapter deals with the semantics on the web, concretely with the microformats and HTML 5, followed by the basic description of the magazine's development and semantic components' implementation in chapter three. The last chapter is finally dedicated to the research itself.
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Essential tools for developing web applications
Ševčík, Petr ; Pinkas, Otakar (advisor) ; Chudán, David (referee)
This bachelor thesis is devoted to problems of creating web applications using XML files for data storing. The main mission of thesis is to demonstrate XML language usage in these applications and to introduce a reader with another important languages for development of these applications. This thesis is trying to offer a complex view of this problem. Because success of application largely relies on the fact how easily the applacation can be found by potential users of the web, the thesis describes how can be web sites indexed by search engines. There are two main parts of this bachelor thesis: teoretical and practical. The first chapter describes HTML language with accent on his features that can be used for cooperation with web applications. The second chapter is devoted to XML markup language. Third chapter is about Dublin Core metadata standard which can be used with web applications to ease searching of electronical sources. The fourth chapter describes indexing of web pages by search engines and the following fifth chapter describes advanced searching with search engine Google, that can be used for detection if search engine optimization was successfull and if web page is findable. The sixth chapter dedicated to practical part of this thesis. This part describes developed web application programmed in PHP language. This application works with XML file via DOM and SimpleXML interfaces. Interfaces are compared to each other. This chapter also offer some guides describing how to implement some usefull functions in web application.
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Socialn and community networks
Harášek, Luboš ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The aim of thesis is to examine and compare the most important world and Czech internet social networks. For these social networks then secondly to describe the benefits to society and their usability in marketing, but also their seamy sides which represent a danger for users. The objectives of this thesis are the exploration of the internet and book resources and their evaluation. Another source of support for the research results is an Internet questionnaire. This bachelor thesis is divided into four main parts. The first explains the theory of the social and community networks, Web 2.0 and Semantic Web. The second part describes the various social networks and compared their basic services. This is followed by a summary of trends in social networks, the benefits and dangers of social networks. In the last part are presented the results of Internet surveys and reflection on the ideal social network. Benefit of this thesis is to create an overview of most social networks and alert readers to the dangers of these social networks. In reflecting on the ideal social network, describes how this social network might look like, what would allow and how it was solved. Poll among Internet users, shows the view of respondents on the issue and their behaviour in social networks.
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Projection and implementation of web application for support of internet trading
David, Petr ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The goal of the work is to analyse, project and implement web application which will provide users and operators with basic function of an electronic shop. The work will catch the emergence of the application from the first projects to the final implementation. The application will be using an interface of web browsers, it will be implemented in HTML, CSS, PHP, JavaScript and SQL languages. A Database will be one of the very basic components of the whole application. Its regular projection will be necessary for the behaviour of the whole programme and it will be emphasized during the projection. The acquistion of the work will be a functional application, which could be used by little businesses (after a little correction as a particularly customization and design adapting) for their activity. The work will also show that creation of a similar application does not need to be only a subject of activity of a team of experts, but that a qualified individual can also reach a nice result. The work will have six chapters. The present condition analysis will target the trends of present electronic shops. It will find out their functions and services. System requirements will emerge of the analysis and they will determine main functionality of the application. Global analysis will define entities and relationships and then it will construct the design of the logical data structure. Detail analysis will give the attributes of entities, transform logical design into a conceptual and physical model of a database, and determine referential integrity. In implemention part, the application itself will emerge and search engine optimization and safety will also be mentioned there. The last chapter will be about the possibilities of extension which could improve utility value of the system.
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Dostupnost vysokorychlostního připojení na internet v ČR
Chudán, David ; Toman, Prokop (advisor) ; Šubrta, Václav (referee)
Tématem této práce je dostupnost vysokorychlostního připojení na itnernet v České republice Jsou zde popsány jednotlivé technologie, které lze zařadit mezi vysokorychlostní, jedná se především o ADSL, kabelové připojení, Wi-Fi a mobilní připojení. Práce se dále věnuje geografické dostupnosti jednotlivých typů připojení. Druhou částí práce je vlastní šetření. V příloze je uvedeno vlastní měření rychlosti připojení a oficiální statistiky Českého statistického úřadu
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Vybrané aplikace a služby webu 2.0
Chudán, David ; Toman, Prokop (advisor) ; Sklenák, Vilém (referee)
Submitted thesis is divided into two main parts. The first part is theoretical, focused on description of individual part of web 2.0 and on description of chosen applications and services. Second, practical part is focused on comparison of selected applications of web 2.0. To be more concrete, it is focused on blogging system comparison, online word processor comparison and on online maps comparison. In the appendix, there is own survey based on a questionnaire. The main objective of this thesis is to provide general summary of this issue. Besides delimitation of the term web 2.0, it is a summary of applications and services, which achieves the characteristics of web 2.0. As for subsidiary objectives, there is a possibility for users to choose optimal blogging system, online word processor or online map due to their demands. This possibility is based on conducted comparison.
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