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Climbers and mountaineers as a segment of tourism market in the Czech Republic -- supply and demand analysis
Wernerová, Kristýna ; Valentová, Jana (advisor) ; Bednařík, Jan (referee)
This bachelor thesis focuses on climbers and mountaineers as a segment of tourism market in the Czech Republic. Firstly, parcticular climbing and mountaineering disciplines are defined. Characterization of the climbing and mountaineering tourism according to various criteria follows. In the next part, current conditions and trends of this market segment are explained and the positions of service providers as well as buyers are clarified. The gained knowledge is complemented and specified by means of survey carried out among Czech climbers and mountaineers. In conclusion, market opportunities in this area are pointed out and related problems, their causes and possible solutions are described.

National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
See also: similar author names
4 Bednařík, Jakub
4 Bednařík, Jaroslav
15 Bednařík, Josef
10 Bednárik, Ján
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