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Exposure to alcohol advertising among second grade primary school students in Prague
Baraník, Petr ; Barták, Miroslav (advisor) ; Petruželka, Benjamin (referee)
Background: During adolescence, individuals develop their own lifestyle, experience self- awareness, and shape their identity. Children in this period often experiment, reject advice, and disregard the opinions of adults. Alcohol advertising shapes a positive relationship with alcohol across age groups. Adolescents seek new friendships, good mood, and an escape from stress, anxiety, and obligations. Alcohol advertising specifically offers guidance and recommendations for alcohol consumption. Alcohol advertising fails to highlight the negative consequences of alcohol use and the risks of addiction. Aim: Describe and analyse the relationship between the influence of alcohol advertising, and the views and experiences of primary two pupils on alcohol use. To evaluate the exposure to alcohol advertising among second grade primary school students in Prague. To investigate the impact of alcohol advertising on pupils' attitudes and behaviour. To analyse pupils' awareness of the risks associated with alcohol consumption. Methods: The bachelor's thesis has the character of quantitative research, the research tool is a cross-sectional questionnaire survey. Between May and June 2023, 35 elementary schools in the capital city of Prague were approached, of which 9 elementary schools were willing to participate....
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