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Molecular analysis of tabtoxin virulence gene in pathovars of phytopathogenic bacteria \kur{Pseudomonas syringae}
BRABCOVÁ, Adéla
Cílem bakalářské práce je stanovení distribuce genu pro tabtoxin a coronatin mezi jednotlivými patovary bakterie Pseudomonas syringae pomocí molekulárních technik. V rámci práce bude vytvořena sbírka bakteriálních kultur pocházejících z tuzemských i zahraničních zdrojů. Z bakterií bude izolována kompletní genomová DNA, která poslouží pro skríning získaných izolátů na přítomnost genu pro tabtoxin a coronatin pomocí PCR a hybridizačních technik. Získané geny budou osekvenovány a bude provedeno porovnání získaných dat.
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Semiotic and anthropological analysis of Prague metro
Brabcová, Adéla ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Presented diploma work called "Semiotic and anthropological analysis of Prague metro" shows metro to a reader as a place from a semiotic point of view. A metro "user" plays a key role in the whole diploma work. Apart from dealing with metro as a place, this work also regards a reference of a fixed structure of metro to a city. The work also pays attention to an analysis of signs that can be found there by a metro user and can serve him as a useful tool for better orientation there. In the theoretical part semiotics as a science and its approaches are being presented. The diploma work also deals with a topic of a city from an antropological point of view. It applies, for example, a question of place and nonplace, picture of a city or a map and itineraries. The applied part of the work presents use of the theory in Prague metro. It also deals with orientation, navigational sign systems and comunication systems. Other topic examined in this diploma work is a role of Prague metro and its city surroundings in a mental city mapping done by its user. Besides, the work shows the metro and its surroundings as a place of everyday life. Keywords: Semiotics, sign, communication, binary opposition, connotation, denotation, text, city, image map, places and non-places, place and space, map, itinerary, everyday...
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Marketing strategy of selected company
Brabcová, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the marketing strategy of the football club FC Baník Ostrava. The aim of the thesis is to analyse the marketing strategy of the company and afterwards suggest possible improvements. The theoretical part focuses on marketing, marketing strategies, new trends in marketing, marketing in sport and on situation analysis. The practical part contains introduction and characteristics of the company, its marketing mix and situation analysis of the club. For better identifying of the awareness of the club supporters about marketing activities were used questionnaire and its evaluation. In conclusion there are some suggestions for the improvement of marketing strategy.
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Semiotic and anthropological analysis of Prague metro
Brabcová, Adéla ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Presented diploma work called "Semiotic and anthropological analysis of Prague metro" shows metro to a reader as a place from a semiotic point of view. A metro "user" plays a key role in the whole diploma work. Apart from dealing with metro as a place, this work also regards a reference of a fixed structure of metro to a city. The work also pays attention to an analysis of signs that can be found there by a metro user and can serve him as a useful tool for better orientation there. In the theoretical part semiotics as a science and its approaches are being presented. The diploma work also deals with a topic of a city from an antropological point of view. It applies, for example, a question of place and nonplace, picture of a city or a map and itineraries. The applied part of the work presents use of the theory in Prague metro. It also deals with orientation, navigational sign systems and comunication systems. Other topic examined in this diploma work is a role of Prague metro and its city surroundings in a mental city mapping done by its user. Besides, the work shows the metro and its surroundings as a place of everyday life. Keywords: Semiotics, sign, communication, binary opposition, connotation, denotation, text, city, image map, places and non-places, place and space, map, itinerary, everyday...
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THE CREATIVE VISUAL TREATMENT: UTRPENÍ KNÍŽETE STERNENHOCHA
Brabcová, Adéla ; Nekvasil, Ondřej (advisor) ; Kurel, Martin (referee)
The main theme of my thesis is the art conception of film elaboration Ladislav Klíma´s grotescque romanetto ?Prince Sternenhoch´s suffering.? Part of thesis are color perspektives which show general colourness and film solution without trying to solve all scenes but showing enough the way which the film elaboration would follow.
Another part of thesis solves problematics of mental state visualization in the film work through samples on the examples from Czech and World Cinema.
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