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National Repository of Grey Literature

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Evaluation of the effectiveness of online advertising Auterský, Petr ; Hesová, Ivana (advisor) ; Marek, Marek (referee) Thesis Evaluation of the effectiveness of online advertising analyzes the possibilities of advertising for businesses on the internet and evaluates the effectiveness of individual campaigns. The theoretical part explores selected advertising strategy systems for their use and application options on selected subjects by selected literature sources mentioned in the work. In the practical part will be created electronic commerce, which will be applied to advertising strategies discussed in the theoretical part. The results are described in detail and selected the ideal online - marketing mix that fit this online store. Detailed record

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