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Logistics zones in Prague hinterland: cause of formation and their consequeneces for metropolitan development
Žežulka, Martin ; Sýkora, Luděk (advisor) ; Nemeškal, Jiří (referee)
Suburban development of Prague metropolitan area was during last two decades strongly affected by zonal development of large scale warehousing facilities. There are concetrated prevailing commercial functions as transporting, warehousing, logistics and distribution. Diploma thesis refers about those commercial zones as the one suburban space eventhough (re)produced in fragmentarized fashion in area of multiple municipalities in Prague hinterland. This kind of theoretical approach unables complex evaluation of role, meanings and consequences of logistics and distribution zones development - not only for municipalities but also for metropolitan area as a whole. In empirical section there are combined quantitative and qualitative methods in triadic way of reasearch above examined space - evaluation of commuting and goods flows based on discoursive representations and profound insights ascertained from local stakeholders. Logistics and distribution zones development in Prague hinterland is an example of territorial act with consequnces for upper metropolitan scale. In final discussion thesis will outline ways how to improve territorial arrangement process targeting towards elimination of the most negative consequences connected with large scale development. Key words: logistics and distribution...
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Comparison of e-sports and selected sports from the marketing perspective
Žežulka, Martin ; Halada, Jan (advisor) ; Vranka, Marek (referee)
The goal of this bachelor's thesis is to introduce the topic of electronic sports and the use of its marketing potential to the reader. It also focuses on its parallels with traditional sports and tries to show on examples of sponsoring, product placement, corporate social responsibilities, and pitfalls the differences and similarities of both fields. In the first part, the work deals with the phenomenology of sport, thanks to which it is possible to answer the question of whether esport can be considered a sport. Furthermore, the work deals with the history of esport in order to put the reader into the context of today's situation. The following chapters then explain the researched marketing tools and media on which we can watch sports and traditional sports. In the practical part, their specific implementations in both sectors are shown on specific examples.
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The influence of projects from Operational program "Podnikání a inovace" on the development of Tachov district
Žežulka, Martin ; Beneš, Luděk (advisor) ; Perlín, Radim (referee)
The influence of projects from Operational program "Podnikání a inovace" on the regional development of Tachov district The main goal of bachelor thesis is the research of influence of subsidies from operational program "Podnikání a inovace" on the regional development of Tachov district. The attention is engaged on description of peripheral Then there are promoted outlets of European regional policy including "operational programs" and their connection with czech developmental documents. Through impact of developmental projects on companies there is described influence of subsidies on local economy, particularly from standpoint of additional value. According to research there is described position of companies wthin value chains including influence of subsidies in upgrading of these positions. The main benefit of thesis is revelation of influence of research and development infrastructure on local economy and then, identification resources of another competitiveness. In additional there is designed recommendation for future local development. Key words: EU regional policy, regional development, Operational program "Podnikání a inovace", local economy
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