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Business environment, negotiation habits and specific cultural differences of India based on the experience of Czech travel agency Adventura, s.r.o.
 Švagr, Vojtěch ; Zamykalová, Miroslava (advisor) ; Přikrylová, Jana (referee)
The thesis deals with an attractive economic environment of India and its market capacity. Besides, it is focused on people's mentality and specific cultural differences. Their knowledge together with cultural respect forms the ground of international trade negotiation. Basic territory characteristics are debated afterwards as well as bilateral foreign trade between India and Czech Republic. Nevertheless, the main attention is devoted to the mentality of Indian businessmen -- a questionnaire, filled out by employees of travel agency Adventura, reveals similar experience of both regular tour guides and international managers when doing business in India. Negotiation belongs to Indians body and soul, no matter how "important" the deal is.The objective of this work is to underline the importance of intercultural perception that assumes always more attention in times of swift globalization.
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