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Marketing mix of company
Šumbera, Petr ; Špirková, Marie (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Šumbera, Petr ; Lichnovský, Marek (referee) ; Fojtů, Kateřina (advisor)
Bachelor thesis is focused on the assessment of the financial situation of the company PIKANT, s. r. o. in the period 2012-2016. Assessment of the financial situation of the company is based on the analysis of financial indicators with the help of accounting documents such as the balance sheet and profit and loss account. Part of the work are proposals to improve the financial situation of the company. Klíčová slova Finanční analýza, rentabilita, likvidita, zadluženost, rozvaha Key words
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Marketing mix of company
Šumbera, Petr ; Špirková, Marie (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Šumbera, Petr ; Lichnovský, Marek (referee) ; Fojtů, Kateřina (advisor)
Bachelor thesis is focused on the assessment of the financial situation of the company PIKANT, s. r. o. in the period 2012-2016. Assessment of the financial situation of the company is based on the analysis of financial indicators with the help of accounting documents such as the balance sheet and profit and loss account. Part of the work are proposals to improve the financial situation of the company. Klíčová slova Finanční analýza, rentabilita, likvidita, zadluženost, rozvaha Key words
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