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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing mix of company
 Šumbera, Petr ; Špirková, Marie (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
Detailed record
Marketing mix of company
 Šumbera, Petr ; Špirková, Marie (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
Detailed record

See also: similar author names
2 ŠPÍRKOVÁ, Markéta
1 ŠPÍRKOVÁ, Martina
1 Špírková, Milena
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