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Analysis of the Company Financial Situation and Proposals of its Improvement
Šmídová, Radka ; Veselíková, Eva (referee) ; Zeman, Václav (advisor)
The goal of this thesis is appreciation financial health of chosen company based on the analysis of financial statements. The thesis includes theoretic and practical part. Theoretic part is intent on description methods financial analysis. In practical parts is given to theory apply to company SATT Inc. At the close thesis are mentioned record financial analysis benchmarking summary and proposals that the firm in years to come will help improve pertinent bad financial situation.
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Position of The Guardian on the Britisch newspaper market
Šmídová, Radka ; Köpplová, Barbara (advisor) ; Cihlářová, Gabriela (referee)
Bachelor thesis named 'Role of the Guardian daily newspaper in the British press market' consist of three parts. The first part deals with the mass print and its development in Great Britain. There is a brief history of the very first daily papers appearing in 18th century, their rise during the industrial revolution in the first half of 19th century, followed by the period of press barons, and finally 20th century in the name of large media conglomerates. The contemporary press market is examined from the social class perspective, typical for Great Britain, with the spreading tabloidization increasingly affecting the serious news as well as the growing power of the internet. The mutual influence of media and politics is also very important, mainly in connection with the owner effects. The whole second part is dedicated to the Guardian daily newspaper, mainly to its history dating back to 1821, when the Guardian was established in Manchester as a regional newspaper named the Manchester Guardian. The original title was used until 1959. One of the most interesting aspects of the current Guardian is its website created back in 1999. The third part of the work brings the Media Guardian analysis, namely in the context of other sections of the paper and the content of the Guardian in the years 1990 and...
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Prenatal and Perinatal Risk Factors of Childhood Obesity
Šmídová, Radka ; Pejšová, Hana (advisor) ; Chrpová, Diana (referee)
Diploma thesis is divided into a theoretical and practical part. I dedicated the theoretical part not only to prenatal and perinatal obesity risk factors, but also to diagnosis, management, health complications and prevention. In the practical part, I described the outcomes of the questionnaire survey dedicated to the mothers of children aged 1-7 years. The aim of this thesis was to find out the occurrence of selected risk factors for childhood obesity. I found out that in my study group, there were some risk factors represented in relatively small quantity (for example smoking during pregnancy, smoking during breastfeeding, gestational diabetes mellitus). Other risk factors, such as mother's or father's obesity were frequent. Some risk factors for childhood obesity are obvious, while others have not yet been proved to be directly related to obesity. However, we can certainly suggest, that the healthy parents' weight, alcohol and nicotine abstinence and exclusive breastfeeding at least until the end of fourth month of life are the factors beneficial not only for the health of the child. Key words: childhood obesity; diet during pregnancy; nutritional programming; obesity prevention; obesity risk factors
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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Evaluation of Nutrition of Patiens Suffering from Dysphagia
ŠMÍDOVÁ, Radka
The bachelor thesis is focused on nourishment of dysphagic patients in a particular medical facility. The theoretical part serves to explain the problems of swallowing disorders, it deals with anatomy, swallowing physics and nutrition of dysphagic patients. The research focuses on anamnesis of individual patients, description and evaluation of their menus. The aim of this thesis was to make sure that the selected patients are saturated with the necessary amount of nutrients, and to find out what technological and special processes are being used to prepare the meals for these patients. The objectives have been achieved through qualitative research. I used the information mainly from medical documentation and from nutritional therapists, eventually from nursing staff. In exceptional cases, it was possible to talk to the patient or his / her family. The menus, which were subsequently evaluated in Nutriservis Professional nutrition software, were received from nutritional therapists. I noticed the total daily energy intake, the amount of proteins, carbohydrates and fats, and the technology used. Nutrition for patients suffering from dysphagia should be seen as a problem that can occur in both health and social facilities of all kinds. Many patients live with swallowing difficulties on a long-term basis at home. However, appropriate handling of swallowing problems can significantly contribute to the overall improvement of the patient's condition. The bachelor thesis can be used as an information material for professional public, medical staff or patients suffering from dysphagia and their relatives.
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Position of The Guardian on the Britisch newspaper market
Šmídová, Radka ; Köpplová, Barbara (advisor) ; Cihlářová, Gabriela (referee)
Bachelor thesis named 'Role of the Guardian daily newspaper in the British press market' consist of three parts. The first part deals with the mass print and its development in Great Britain. There is a brief history of the very first daily papers appearing in 18th century, their rise during the industrial revolution in the first half of 19th century, followed by the period of press barons, and finally 20th century in the name of large media conglomerates. The contemporary press market is examined from the social class perspective, typical for Great Britain, with the spreading tabloidization increasingly affecting the serious news as well as the growing power of the internet. The mutual influence of media and politics is also very important, mainly in connection with the owner effects. The whole second part is dedicated to the Guardian daily newspaper, mainly to its history dating back to 1821, when the Guardian was established in Manchester as a regional newspaper named the Manchester Guardian. The original title was used until 1959. One of the most interesting aspects of the current Guardian is its website created back in 1999. The third part of the work brings the Media Guardian analysis, namely in the context of other sections of the paper and the content of the Guardian in the years 1990 and...
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Analysis of the Company Financial Situation and Proposals of its Improvement
Šmídová, Radka ; Veselíková, Eva (referee) ; Zeman, Václav (advisor)
The goal of this thesis is appreciation financial health of chosen company based on the analysis of financial statements. The thesis includes theoretic and practical part. Theoretic part is intent on description methods financial analysis. In practical parts is given to theory apply to company SATT Inc. At the close thesis are mentioned record financial analysis benchmarking summary and proposals that the firm in years to come will help improve pertinent bad financial situation.
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