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National Repository of Grey Literature

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Analysis of the "Czech dream" project in perspective of Psychology of advertising and Legal form Šimonová, Martina ; Postler, Milan (advisor) Práca popisuje vybrané psychologické aspekty reklamy na otvorenie fiktívneho hypermarketu v Prahe, ktorý je známy ako projekt "Český sen". Projekt chcel poukázať na možné nebezpečenstvo reklamy prostredníctvom vyvolania serióznej diskusie a zobudiť spoločnosť neštandardnou cestou šoku. Ďalej práca hodnotí úspešnosť jednotlivých cieľov projektu: úspešnosť samotnej reklamnej kampane a vyvolanie otázok týkajúcich sa dopadu reklamy a vzniku nákupných centier na správanie sa súčasného obyvateľstva. Zároveň sa pokúša právne postihnúť aspekt lživého charakteru projektu a fundovať východiská, na ktorých by mohla stavať potenciálna ochrana spotrebiteľov voči škodám, ktoré projekt spôsobil. Detailed record

See also: similar author names
2	Simonová, Magdaléna
10	Simonová, Michaela
2	ŠIMONOVÁ, Magdaléna
10	ŠIMONOVÁ, Michaela
4	ŠIMONOVÁ, Monika
1	Šimonová, Magda
10	Šimonová, Michaela
6	Šimonová, Michala
1	Šimonová, Miloslava
2	Šimonová, Miriama
4	Šimonová, Monika

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