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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing tools of the United Islands festival and real impacts of their use
 Šimon, Michael ; Riedlbauch, Václav (advisor) ; Pešek, Ondřej (referee)
This diploma thesis, entitled "Marketing tools of the United Islands festival and real impacts of their use" is focused on the marketing tools suitable for marketing of musical production and is based on example of the United Islands festival. The goal of this thesis is to marginally present specifications of musical open air productions, to present in detail marketing tools used for promotion of these events and by using data from marketing research to demonstrate whether the tools used by the United Islands festival are chosen correctly or incorrectly. Theoretical part of the thesis is devoted to a definition of work related terms and to list marketing tools suitable for promotion of music productions. The following practical part gain from theoretical part and from marketing research and by using them it deduces what marketing tools are suitable for promotion of the United Islands festival and what is their cost effectiveness and efficiency.
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The promotion of creative culture: producing club shows
 Šimon, Michael ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis, entitled "The promotion of creative culture: producing club shows", deals with the issue of marketing and marketing communication. The goal of this thesis is to present individual marketing tools and their usability for a successful promotion of creative culture, and to confirm or dispute hypothesis about marketing tools. The introductory, theoretical part of the thesis is devoted to a definition of related terms and a description of belonging marketing tools. The following, practical part demonstrates using the described theoretical tools in promoting a club show that happened in the past. It shows which marketing tools were used and for what reason. The thesis proves that public relations is the most effective marketing tool and proves that an effective promoting of creative culture can be achieved without using illegal fly-posting.
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See also: similar author names
3 Simon, Marián
1 Simon, Matti
18 Šimon, Martin
2 Šimon, Michal
4 Šimon, Miroslav
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