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National Repository of Grey Literature

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Návrh strategie pro firmu Kamila Chocolates, s.r.o. Nováková, Pavlína The bachelor thesis deals with the proposal of a suitable strategy for the com-pany Kamila Chocolates, s.r.o. which will improve its position on the market. The strategy is designed based on the analysis of the external environment – PESTE Analysis and Porter’s Five Forces Model and the internal environment – Key Fac-tors Principle. The knowledge from the analysis are used of construction SWOT matrix from which a suitable strategy is chosen. Detailed record

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