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National Repository of Grey Literature

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Communication Mix of the Company for Entering the Foreign Market Kollár, Robin ; Janča, Tomáš (referee) ; Chlebovský, Vít (advisor) This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market. Detailed record

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