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Brand perception of the Academy of Sciences of the Czech Republic
Hanzlová, Radka
The final report is the output of research regarding „ Brand perception of the Academy of Sciences of the Czech Republic“. The report presents the results of representative research, the target group for which was the population of the Czech Republic ages 15 and older. Data was collected between 5 and 20 October 2019 through personal questioning of respondents (a combination of CAPI and PAPI) based on a standardised questionnaire. A total of 1,021 respondents were questioned, and these individuals were selected using a quota method according to region, the size of the place of residence, age, and education level.

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