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Spotřebitelské vnímání biopotravin a jejich značek
 CRKALOVÁ, Zdeňka
The thesis focuses on the survey of consumer perception of organic food and their brands. The work characterizes ecological agriculture, organic food and the process of their control and labeling. The aim is to find out what consumer behavior is with regard to age and gender. Another important output of this work is to find out whether consumers find organic food better than conventional food and whether consumers perceive organic food when they buy. The subject of the thesis is research and data were obtained by questionnaire survey.
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