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Pro-environmental behavior of entrepreneurs and their motivation
HOJDÁNEK, Petr
The aim of bachelor thesis focuses on pro-environmental behavior of entrepreneurs and their motivation. The bachelor thesis determines what types of factors exist on the market. There are external and internal factors that affect entrepreneurs in their business way. The research focuses on a narrow group of entrepreneurs in the same branch where they have comparable conditions. Information are collected directly from entrepreneurs by questionnaires. The research shows how entrepreneurs know concept of development with the least losses on nature resources and how they perceive a green way of their companies. The main result of the thesis is a distribution of Czech entrepreneurs into two groups, HEP (Human Exceptionalism Paradigm) or NEP (New Ecological Paradigm Scale). The second part of the result deals with present problematic of business. Thanks to results of this research is possible to compare the circumstances that lead to certain behavior.

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