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The Regional Museum's Work with the Public
 Grünwald, Jan ; Mikeš, Jiří (advisor) ; Blažková, Kateřina (referee)
The aim of this thesis is to describe in detail the marketing communications of museums in the Czech Republic, demonstrate it with a specific example and propose an effective manner of communication and possible improvement measures. The theoretical part explains the basic terms of marketing and specifics of museum marketing a possibilities of museums in their publicity and further work with the public. The practical part shows the problematics of museums' marketing and work with the public in the Czech Republic, the current situation and possible suggestions for improvement. The information for the research come from a survey performed in the T.G.M. Museum Rakovník, which served as a case study.
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