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The Usage of Project Management and PR during the Respiratory Forum 2016 Conference Organization
 Vojnová, Lenka ; Krsek, Libor (advisor) ; Strnadová, Lucie (referee)
The main focus of this thesis is to comprehensively describe the usage of project management and Public Relations (PR) methods during the medical conference Respiratory Forum 2016 organization. This thesis provides information about theoretical background of particular methodologies and their application during the organisation of this conference. Theoretical part of the thesis consists of analysis of the methodologies. Practical part involves application of these theoretical concepts. Using synthesis in conclusion part of my thesis I summarize final effects of this application. The aim of this thesis is to analyze project management and PR methods and processes and evaluate their application during the organisation of this event. The main asset of this thesis rests in evaluation of the synergistic effect of PR and project management methods during the organisation of the Respiratory Forum 2016 conferece.
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