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National Repository of Grey Literature

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Business plan for an eSports bar Frajt, Matěj ; Svobodová, Ivana (advisor) ; Novák, Martin (referee) The aim of this masters thesis is to demonstrate a business plan tailored for an eSports bar located in Prague, which consists of three sections. Theoretical part introduces the reader basic terminology of entrepreneurship, environment of small and medium enterprises and the structure of a business plan, realization of which is the subject of practical part. Methodical part deals with a primary marketing research. The main purpose of the thesis is to evaluate the feasibility and the viability of the project. Detailed record

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