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Digitization Of Business Models In Car Transport
 Ptáček, Adam ; Martínez, Felipe (advisor) ; Svobodová, Ivana (referee)
Transportation is undergoing major changes, which can be seen as a threat or an opportunity for incumbents. Nowadays, companies are focusing on reacting on market changes and on responding to a major question, which is how to serve an increasing demand for mobility with the lowest enviromental impact. There are few established companies on czech and global market trying to answer this question. The goal of the thesis is to show how these companies work. The main framework which has been used to serve the purpose is Business Model Canvas, which helps to display business models in a structured way. Based on this analysis, we can conclude that the 11 analysed companies would could not exist without the major progress in technology. Future of these companies strongly depends on a support they can get by cities and states. This thesis brings the first deep comprehensive reflection on this topic in Czech language.
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